Car rental companies are companies that lease you a car if you are traveling or need a replacement while yours is in the shop. The big three are Enterprise holdings, Hertz and the Avis Budget Group. Hertz is the most well known, and in the travel market, it remains the largest. However, as seen in the Attitude ™ ranked list below, the largest car rental company actually is Enterprise Rent-A-Car, which dominates the local rental market. Often if your car is being repaired, your car insurance company will send you over to Enterprise for the replacement car while yours is being repaired.
For the longest time, Avis touted that they were number two in the market, and trying harder. However, now Avis comes in at number three. Why is that? They may actually be second in the travel rentals – like when you pick up a car at the airport or train station. But, as with Hertz, Enterprise again sneaks in at a surprising number one.
The following listing includes our proprietary Attitude ™ ranking, in which we have ranked the companies based on various data points to determine their relative sizes in the market. Among the factors considered are revenues, number of offices and fleet size, i.e. the number of cars they have available.
|Company||Attitude ™ Rank|
(includes Alamo, Enterprise, National)
|Hertz Car Rental
(includes Dollar, Hertz, Thrifty)
|Avis Budget Group
(includes Avis, Budget)
|Fox Rent A Car||2.0|
|Payless Car Rental||2.0|
|ACE Rent A Car||1.5|
|Triangle Rent A Car||1.0|
The big three have taken over some of the better known brands. That is why when you go to the airport, you see 5-10 rental counters, but a lot of those are in the same group. So Enterprise owns not just Enterprise Rent-A-Car, but also it now owns Alamo and National, two huge brands for travelers. Likewise, Hertz has bought out Dollar and Thrifty. Avis owns Budget, which is why they are called the Avis Budget group.
Hertz remains our favorite, as we have found the speed of rental, car quality, cleanliness, and customer service to be the best, and their prices competitive.
What do you think? Who is your favorite? Good experiences? Bad?